Last December, The Barton Partnership hosted a virtual panel event - B2B - Embracing the New Digital Reality. 

It was an engaging discussion, with our expert panel sharing their experiences and insights, identifying the critical success factors for B2B organisations navigating the post-pandemic landscape: 

• How B2B organisations can effectively leverage technology and measure and defend the impact of digital investments

• How organisations can use Data & Analytics to stay ahead of customer needs

• How to attract new talent in a world of significantly changing expectations for sales professionals

Panellists: 

• ​Jennifer Stanley - Partner - McKinsey

• Dominik Endler - Vice President Customer & Commercial Excellence Global / CMO - Bekaert

• Kyle Roemer - Managing Director - Incline Equity Partners

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